About a week ago, this ad was thrown out on the internet. Its an ad for Sony's new XPERIA, a more advanced flavour of the Ericsson. The commercial starts out with a fancy lady walking into a store which apparently sells running shoes, sunglasses and XPERIA's. She then gets distracted by the XPERIA, and takes it to a coffee shop/tailor boutique and shows off the flowing and sexy interface. It goes on and on, but this commercial is different, its really neat! Video after the break...

They use a unique way of portraying a busy environment, when we only see 1 to 5 people at a time, using quick cuts either using a half second clip from a moment ago, or cutting forward a couple seconds to create a jerky, broken up effect. This method is mostly used in Music Videos. Also they use a neat implementation of lens flares, to keep the environment feeling bright and clean. We think this is one of the better cellphone commercials. What do you think?